It’s become harder and harder to commit to the purchase a lot of items these days due to constant sales, more so video games in recent months. Some people can wait it out for a sale in order to save a couple bucks while others commit instantly, and honestly it feels as though those who jump in early are getting the short end of the stick. Last week Gamestop put SSX, a two week old snowboarding game, on sale for 20 dollars off the regular price. Now this week they have the recently released Fifa Street down to 40 dollars.
Why is that publishers are willing to let people who care about their product pay more for it and then reward those who wait a whole two weeks with lower prices? If this is an attempt by the publisher to bolster sales it may be time to start launching games at the 40 dollar price point, especially since these early price drops are happening more often than not. Maybe this console generation has gone on long enough to warrant a standardized price drop.
Fifa Street launched on March 13th and is currently on sale at Gamestop for $40.
The again, I really don’t know who is technically at fault, the retailer or publisher, but I know it just isn’t fair to the consumer. This is something that needs to stop, the trust between gamers and the sellers will eventually dwindle to the point where people just will not buy games at launch, especially if they trend towards eventual sales. Companies will have to do better than just pre-order bonus’s to get people to buy earlier rather than later.
Steam, the digital download service for computer games, already has a pretty good method set up that honestly others should learn from. If you pre-order a game on steam, by means of paying it off, you usually get a 10% discount off the title as well as pre-order incentive items or content. Maybe retailers like Gamestop should take this into consideration, which will not only help build loyalty for the company but please its buyers. If somebody told me I would get a discount by paying something off in advance I would be a lot more inclined than before. What do you guys think? Should retailers execute these sale tactics before or after the launch of the game? Or better yet, what would make you more inclined to buy a game other than pre-order bonus’s?